Both are completely different. One is a film of a rescue mission from the Westpac Rescue Helicopter Service in Australia, responsible for 21,000 saves in the past 25 years. The visual treatment is absolutely stunning as is the music.
The second is a T-Mobile ad. Seems like it might be kind of a let-down after the rescue mission, but it's great to watch. I wrote about another T-mobile spot awhile ago and this just ups the ante. There's a nice post by Faris titled 'Bring People Together and Give Them Something To Do' that you should read here.
Anyhow, both of these videos have a nice childlike quality that is undeniably appealing. The film treatment of the first makes everything look like toys, a surprising and novel way to frame up something serious like an ocean rescue. The second video showcases such genuine enthusiasm that it's like watching the inner 5-year-old of absolutely everyone in Trafalger Square.
Each is a nice reminder that the best pieces of communication and technology usually take us back to the most basic of things. There's something very innocent about all of the exuberance and experimentation surrounding social media and new technologies right now. Yes/no?