Every month our media team sends out a cool little e-newsletter about innovative things happening media-wise inside and outside of the agency. Here are my two favorites from this month:
For an Australian Childhood Foundation advertising campaign, JWT Melbourne used child-size mannequins to represent children suffering neglect. In high traffic areas in Melbourne, posters were pasted over the top of the actual mannequin so that only the feet and legs could be seen.
To promote its show True Blood, HBO has placed snap-off wooden stakes in construction zones and other areas with directions for stabbing a vampire in the heart. They have also launched a print campaign to tease the second season, using stimulating visual cues and the tag line "Ready for Seconds?"
Another smart True Blood idea: use other brands to promote your show. Read this article about how HBO invited BMW Mini, Harley-Davidson, Gillette, Monster.com, and Geico to get in on the action. (special thanks to @kaseykam & @brendanstarr for images and info).