Oh how I love the hilarious complaint letter. First, there was that United passenger who wrote about his horrific seat next to the bathroom and the stink shield he was forced to construct. Then there's this one about the credit card company and the spider drawing, a definite favorite. There's even a recorded phone call from the Jimmy Dean hotline which is too good to pass up as well.
But the clear winner for me is the one I came across in the past hour, a letter from a Virgin customer to Sir Richard Branson (sirs always make me laugh too).
Hilarious, right? However, I was underwhelmed by Sir Richard's response (noted at the end of the letter). While it's great to see companies finally getting on the twitter bandwagon, there's nothing quite as impactful as reading an actual letter. It's a little like a diary entry since it wasn't meant for you but you get to read it anyhow. If companies could respond to these complaint letters in a way that makes them seem human - perhaps a mix of apologetic & good natured - they could get in on the action. Their responses should be just as well-crafted, interesting & viral as the original.